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Meta tags are used to add information to the HTTP header of a webpage. It also contains hidden information in the coding that the search engines will pick up on. Example: author's name, title of web site and "keywords" Meta tags can help improve your placement in search engines and can therefore help increase traffic to your Web site. Most likely, if your site does not have "keywords" in the head of your html code, the engines will not find your website.
Choosing your keywords carefully: Choosing the keywords used in your meta tags are very important. If you do not choose the proper keywords, submitting your site to the search engines will be useless, because those keywords are major factors in determining how a site visitor will locate your site in the engines. Lets take a look from the searcher's point a view...
A searcher goes to Google, Yahoo or Excite, looking for topics or products relating to what your company (or site) is offering. He comes up with 10 to 20 search results on the first page of the engine. Your company listing is no where to be found. After skipping to the next 3 page results . . . Your company is still no where to be found. Why? Most likely you have not inserted the most effective keywords relevant to your website. Example: You have decided to insert your companies name in your "keyword" meta tags, instead of listing your products or services in your keywords. Searchers do not look for company names, unless they are looking for a specific major company on the web.
Tips on choosing the most effective keywords or phrases for your webpage. Start with using General Keywords, then by adding specific keywords. Example: Your company is selling CD's. Take the general keyword of "CD's" and add a specific title or word to it, based on the CD's your are offering. So, your keyword phrases may be "CD's for Clay Aiken" or even the title of the CD "Measure Of A Man"
On your website index or home page, be sure to include specific phrases or topics, that a searcher may use to look for your site in the engines.
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